August 30, 2016 - Toronto, ON - Self Care Catalysts is ready to take SXSW by storm. CEO & Founder Grace Soyao alongside Senior Advisor and Health IT Influencer Leonard Kish hope to host a workshop focusing on “Harnessing Behaviour Data for Self-Care”. Combining their expertise in Pharma Marketing and Patient Engagement, the patient behaviour data mining and analytics workshop is geared to help stakeholders understand how to generate findings and insights using Patient Storylines, a real-world, real-time behaviour analytics software in order to improve patient, provider, and and healthcare system decision-making.
Primarily, the workshop proposes to answer the following questions:
- What self care activities may impact behavior change? Why?
- What patient behavior insights are relevant for a patient-centered drug development and commercialization strategy?
- What types of behavior data and insights are useful to design patient engagement interventions?
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